We all know Visa - it’s one of the most ubiquitous, most recognized brands in the world. But did you know that Visa is a brand and a business on a mission to unlock economic access? In this session, you’ll hear how Visa evolved their iconic brand, to communicate that Visa is more than a credit card. And you’ll learn how their brand platform and media strategy came together to successfully reposition Visa as a trusted engine of commerce that provides access to the global economy for everyone, everywhere.
Mary Ann Reilly
Senior Vice President, Head of North America Marketing
Visa Inc.
Jacqueline Willemsen
Industry Manager, Financial Service
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