Marketing by Mindset: Unlocking Contextual Targeting


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18:20

An Interview with Stef Sword-Williams, Founder, Public Speaker, and Author F*ck Being Humble


Amid increased privacy regulations and cookie deprecation, the industry looks to contextual targeting methods to reach audiences. IAS research has shown that when asked, consumers prefer contextually relevant ads. But how do their brains respond? Join IAS and their partners as they discuss the science behind consumer responses to contextually matched advertisements.
Sarah Martinez SVP, Sales
IAS
Ron Amram Sr. Director, Global Media
Mars
Vinny Rinaldi Head of Investment and Activation
Wavemaker at GroupM


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