Amid increased privacy regulations and cookie deprecation, the industry looks to contextual targeting methods to reach audiences. IAS research has shown that when asked, consumers prefer contextually relevant ads. But how do their brains respond? Join IAS and their partners as they discuss the science behind consumer responses to contextually matched advertisements.
Sarah Martinez
SVP, Sales
IAS
Ron Amram
Sr. Director, Global Media
Mars
Vinny Rinaldi
Head of Investment and Activation
Wavemaker at GroupM
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