Marketing by Mindset: Unlocking Contextual Targeting


Up Next:

10:04

AWExplains: The Metaverse


Amid increased privacy regulations and cookie deprecation, the industry looks to contextual targeting methods to reach audiences. IAS research has shown that when asked, consumers prefer contextually relevant ads. But how do their brains respond? Join IAS and their partners as they discuss the science behind consumer responses to contextually matched advertisements.
Sarah Martinez SVP, Sales
IAS
Ron Amram Sr. Director, Global Media
Mars
Vinny Rinaldi Head of Investment and Activation
Wavemaker at GroupM


Try these courses



Learning Path:

Marketing For Small and Medium-Sized Businesses

5 Videos, 3.75 hrs
Learning Path:

Sports Marketing

6 Videos, 3.5 hrs