“TV” carries many definitions these days. How and when consumers watch television has marketers battling with siloed multi-screen media strategies across multiple vendors. It’s time to adopt the premise that whether it’s broadcast, cable, national, local or streaming it’s still ALL TV. How can we approach TV investments as a comprehensive and centralized media strategy across platforms, allowing better outcomes for both brands and consumers alike?
Maureen Bosetti
Chief Partnerships Officer
Initiative
Andrew Ward
President
Ampersand
Mike Law
President
dentsu's Amplifi
Matt Sweeney
Chief Investment Officer
Group M
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