Is Precision Possible? Making CTV Measure Up


Up Next:

31:05

Mapping the Journey: TV's Tomorrow in a Streaming-First World


Goodbye channel surfing, hello app scrolling. During the pandemic boom in streaming and smart TVs, Connected TV has gone from an emerging channel to a leading one. But the CTV space is crowded and complex, making it hard to target audiences with precision and to know if your performance is really moving the needle on business goals. Join in as leaders from Yahoo and Vizio talk up how advances in CTV planning, data, and measurement are helping advertisers make the most out of the medium to maximize reach and results.
Beau Ordemann Head of Advanced TV Sales & Strategy
Yahoo
Ken Norcross Senior Director, Data Strategy
VIZIO
Lisa Herdman SVP/Executive Director, Strategic Investments
RPA


Try these courses



Learning Path:

The Fundamentals of Data Marketing

7 Videos, 3.25 hrs
Learning Path:

The Fundamentals of Connected TV

5 Videos, 2.75 hrs