It’s no secret that soccer is more than just a game for Hispanics, it’s a passion. And today, with the continued growth in soccer popularity in the U.S., the opportunity to reach this influential community has never been more crucial for brands who want to grow their business. Join us for an in-depth discussion as key industry leaders share new research on the explosion of Soccer fandom in the U.S., and why it’s one of the most effective marketing vehicles for connecting with Hispanics.
Jose Luis Los Arcos
Vice President, Sports Partner Solutions
Univision Communications
Olek Loewenstein
President, Sports Content
Univision Communications
Enrique Bonilla
Former Executive President
Liga MX
Angela Zepeda
Chief Marketing Officer
Hyundai Motor America