How Data Improves Advertising on the Largest Screen in the Room: Connected TV


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27:15

Self-Service Revolution: Empowering the Media Industry Through Automation


Over the past year, media conglomerates have launched their streaming arms and AVOD supported channels, unlocking more premium video inventory than ever for advertisers to buy using data and measurement, a first in the TV space. Now in this new media ecosystem, how will the advertising experience improve for consumers, advertisers and networks?
Jeff Giacchetti Programmatic Media Lead, North America
Colgate-Palmolive Company
Tim Sims Chief Revenue Officer
The Trade Desk
Kimberley Gardiner SVP, Marketing
Volkswagen
Paolo Provinciali Head of US Media
Anheuser-Busch


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