How Data and Technology Unlock TV’s Value

Up Next:


Do I Have Your Attention? Navigating Entertainment Marketing in an Era of Content Abundance

The increasingly fragmented TV eco-system has a silver lining! TV companies and their technology partners have built capabilities to deploy new audience targets across all screens- moving past simple age/gender. Enabling them to come to marketers with solutions that drive greater reach of these desired more granular targets. It's the combination of data and technology that unlocks TV's true potential. On the biggest screen in the house -- and every other connected screen.
Tim Spengler GM of Advanced TV Solutions
Dan Aversano SVP, Data, Analytics and Advanced Advertising
Univision Communications Inc.
Ethan Heftman SVP, Advanced Advertising & Digital Sales
A+E Networks
Stacy Daft GM, Commercial and Business Development

Try these courses

Learning Path:

The Future of TV presented by Ampersand

10 Videos, 6.75 hrs
Learning Path:

The Fundamentals of Connected TV

5 Videos, 2.75 hrs