The increasingly fragmented TV eco-system has a silver lining!
TV companies and their technology partners have built capabilities to deploy new audience targets across all screens- moving past simple age/gender. Enabling them to come to marketers with solutions that drive greater reach of these desired more granular targets. It's the combination of data and technology that unlocks TV's true potential. On the biggest screen in the house -- and every other connected screen.
Tim Spengler
GM of Advanced TV Solutions
AMOBEE
Dan Aversano
SVP, Data, Analytics and Advanced Advertising
Univision Communications Inc.
Ethan Heftman
SVP, Advanced Advertising & Digital Sales
A+E Networks
Stacy Daft
GM, Commercial and Business Development
AMOBEE
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