The increasingly fragmented TV eco-system has a silver lining!
TV companies and their technology partners have built capabilities to deploy new audience targets across all screens- moving past simple age/gender. Enabling them to come to marketers with solutions that drive greater reach of these desired more granular targets. It's the combination of data and technology that unlocks TV's true potential. On the biggest screen in the house -- and every other connected screen.
GM of Advanced TV Solutions
SVP, Data, Analytics and Advanced Advertising
Univision Communications Inc.
SVP, Advanced Advertising & Digital Sales
GM, Commercial and Business Development