Fuse: Connecting With Your Audience Through Representation and Empowerment

While the 2020 census revealed that the US is more racially and ethnically diverse than ever, TV programming continues to under-represent diversity at an alarming rate. Latino-owned Fuse Media has put representation, inclusion & empowerment at the core of its brand. Join Judi Lopez, Head of Content Distribution & Advocacy, and Fernando Romero, Head of Ad Sales, as they discuss how this mission has shaped and inspired the company's programming strategy, advocacy decisions and insights they bring to brand partners.