2020 was an explosive year for CTV viewing and with this rapid growth, comes the need to better drive and measure the success of CTV and omnichannel campaigns. With already cookieless environments, like CTV, there needs to be a unifying source to bring together all things TV for marketers to better understand the path to purchase. Learn how the household can unify fragmented TV audiences with reach and frequency across channels and provide advanced target capabilities and advanced measurement reporting.
Chris Vanderhook
COO and Co-Founder
Viant
Mike Shields
Founder
Shields Strategic Consulting
Stuart Schwartzapfel
SVP, Media Partnerships
iSpot.tv
Dan Callahan
Senior Vice President of Data Strategy and Sales Innovation, Fox Ad Sales
FOX Corporation
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