Diversifying an Industry: Pronghorn & the Spirits Industry


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Making Entertainment That Moves People


Spirits industry veterans Erin Harris, Dan Sanborn and Dia Simms recently announced the formation of Pronghorn, a company dedicated to diversifying the Spirits industry starting with the Black community. Their goal is audacious - to create a successful template for diversifying entire industry ecosystems - while generating more than $2B in economic value over 10 years. Conley Fitzpatrick will sit with the cofounders to discuss what success looks like and how they plan to get there.
Dia Simms CoFounder and CEO
Pronghorn and Lobos 1707 Tequila & Mezcal
Erin Harris CoFounder and CMO
Pronghorn and Lobos 1707 Tequila & Mezcal
Dan Sanborn Cofounder and President
Pronghorn and Wheelhouse Labs
Conley Fitzpatrick Spirits Industry Consultant
CDF Spirits


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