Change the Image, Change the Perception: The Power of Disruption in Visual Storytelling for the 50+ Community


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The Disrupt Aging® Collection, a joint collaboration between Getty Images and AARP aims to re-picture what it looks like to be 50 and up, while highlighting the full, active lifestyles of these adults. With 80% of this demographic - which has significant buying power - believing they are too often stereotyped by marketers as delicate, fragile and tech-ignorant, and more than half of women 50+ claiming they feel “invisible” within advertising, the need to continue this disruption is evident. Join us to learn about new insights derived from our proprietary data, and actionable recommendations to help you develop inclusive, authentic, and bias-disrupting work for this community.
Barbara Shipley SVP, Brand Integration
AARP
Jo McKinney CEO
Burns Group


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