Trust or Bust

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Replay Session: The Importance of Accurate Asian and Pacific Islander Female Representation: SeeHer and Gold House

As Keith Weed said earlier this year ‘a brand without trust is just a product, and advertising without trust is just noise’. So, the Advertising Association’s President is coming to AWNewYork to share the UK’s plan to stop the long-term decline in public trust of advertising. The biggest ever ethnographic study of public trust in advertising, conducted by UK advertising think tank Credos, has led to a five-step action plan to rebuild trust..
Keith Weed President
Advertising Association

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