The Ultimate Buyer’s Guide To New Multiscreen TV Solutions


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30:16

Case Study: How Sustainability Impacts Ad Performance for iRobot


If you’re a regional or national advertiser, it has likely been challenging to wade through a multitude of seemingly unconnected TV solutions; due primarily to a cacophony of product names, technical jargon and disparate data sets that you’re hearing from MVPDs. That is changing. In this session, learn how MVPDs are working together—led by Ampersand —to harmonize cable’s multiscreen TV offerings, bringing unprecedented scale to advertisers with rich targeting & measurement capabilities.
Andy Addis SVP, Supply
Ampersand
Fred Bucher Senior Vice President/Chief Marketing Officer
Spectrum Reach


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