Join 605 in kicking off “Measurement Matters”, a series of discussions focused on the different aspects of advanced TV measurement and activation. This session will delve into the various TV viewing data sources powering advanced TV measurement and data activation today. The panel will also explore how ad sales, brands and agencies leverage advanced TV viewership sources to achieve next-generation attribution.
Noah Levine
Chief Revenue Officer
605
Beth Coleman
Senior Vice President, Marketing and Partner Insights
Viacom
Aaron Bernstein
Senior Director, Insights and Advocacy
Walmart
Jonathan Steuer
Chief Research Officer
Omnicom Media Group
Sam Garfield
Vice President, Data Strategy and Advanced Audience Platforms
Discovery
Up Next:
13:12
Addressing the Data Gap in the Publisher Ad Safety Ecosystem
15:56
How to Thrive in the Era of CTV
14:26
Demographics Alone Do Not Define a Group: Why Cultural Data Matters
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The Future of TV presented by Ampersand
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The Fundamentals of Data Marketing
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