Measurement Matters: Your Viewership Source Matters


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31:05

Mapping the Journey: TV's Tomorrow in a Streaming-First World


Join 605 in kicking off “Measurement Matters”, a series of discussions focused on the different aspects of advanced TV measurement and activation. This session will delve into the various TV viewing data sources powering advanced TV measurement and data activation today. The panel will also explore how ad sales, brands and agencies leverage advanced TV viewership sources to achieve next-generation attribution.
Noah Levine Chief Revenue Officer
605
Beth Coleman Senior Vice President, Marketing and Partner Insights
Viacom
Aaron Bernstein Senior Director, Insights and Advocacy
Walmart
Jonathan Steuer Chief Research Officer
Omnicom Media Group
Sam Garfield Vice President, Data Strategy and Advanced Audience Platforms
Discovery


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