How WWE Superstars Drive Authentic Brand Partnerships


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27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


As a global and sports entertainment company, WWE is a sought-after partner for brands looking to tap into its resources and engage its diverse fanbase. In this session, hear from WWE Chief Brand Officer Stephanie McMahon and WWE Superstars Becky Lynch and Kofi Kingston about how WWE creates meaningful brand partnerships through 360 degree integrations that include the company’s greatest assets: WWE Superstars. WWE will also unveil new partnerships during the session.
Stephanie McMahon Chief Brand Officer
WWE
Becky Lynch WWE Superstar
WWE
Kofi Kingston WWE Superstar
WWE
Jenny Rooney Editor of the CMO Network
Forbes


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