Full-Flight Ad Optimization - Start with the Best Ad Creative

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Connected TV: Where we’re going & how we’re going to get there

If creative drives nearly 50% of ad effectiveness, then ensuring you leverage the best possible creative is obviously paramount. In-flight campaign optimization is, of course, fundamental. But if you’re a marketer looking to truly maximize your spend, why wouldn’t you ensure that your ad creative is optimized before it even goes out the door?
Scott Simonelli CEO and Founder

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