The convergence of TV and digital represents a monumental shift in the advertising ecosystem with combined global linear and digital TV advertising spend exceeding $233 billion. The ability to capitalize relies on understanding how to apply data across TV and digital environments and better influence consumer exposure in both mediums. Come and learn how to better inform your media strategy to drive results.
Philip Smolin
Chief Strategy Officer
Amobee
Jonathan Steuer
Chief Research Officer
Omnicom Media Group
Jonah Goodhart
CEO
Moat
Laura Nelson
Senior Vice President, Cross Portfolio Solutions
Disney Advertising Sales
Ashley Swartz
CEO & Founder
Furious Corp.
Jeremy Crandall
SVP, Advanced Video Solutions
Publicis Media
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Learning Path:
The Fundamentals of Connected TV
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