Brand Bravery: Advertiser Engagement with News


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28:17

Building Trust and Relevance with Conscientious Consumers


With daily threats made to the fourth estate, investment in news has never been more important and yet, brands remain cautious of running their content alongside news while newsrooms struggle with the nuances of working with third-parties. In this session we'll hear from the award-winning VICE News, media network, OMD, and non-profit initiative, United for News, on best practices for working with brands, creating a modern, sustainable newsroom and how to turn these brand safety concerns from a negative to a positive.
Israel Mirsky Executive Director
OMD
Jennifer Cobb Director
United for News
Jesse Angelo President, Global News & Entertainment
VICE


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