Unleashing Brand Purpose & Marketing Engagement

Jeremy Heimans is the co-founder and CEO of Purpose, a global organization headquartered in New York that builds and supports movements for a more open, just, and habitable world. Purpose has advised organizations such as the Bill and Melinda Gates Foundation, Google and UNICEF. Aria Finger is the CEO of DoSomething.org, a global non-profit organization with the goal of motivating young people to make positive change both online and offline through campaigns that make an impact. Bill Koenigsberg will cultivate a lively discussion on brand purpose and marketing engagement. What are these icons of purpose doing to lead the way, and just as important but often ignored… why are they doing it? The trio will discuss how brands and marketers are getting it right, and how so very many are getting it wrong.