We will explore the complex relationships between fans and brands and how understanding their feedback and behaviors can drive loyalty and growth. We’ll discuss how to manage the ups and downs, real-time conversations and what the future of this dialogue looks like.
John Lasker
VP, Digital Programming
ESPN
Christina Hanson
Global Chief Strategy Officer
OMD
Shane Rahmani
SVP and GM New Media
Marvel
Ryan Joe
Managing Editor
AdExchanger
Up Next:
28:17
Building Trust and Relevance with Conscientious Consumers
27:47
The New Brand Currency: Why You Can’t Put a Price on Purpose
29:19
Convenience Meets Connectivity: A Year of 7-Eleven Retail Media Learnings
Try these courses
Learning Path:
Sports Marketing
6 Videos, 3.5 hrs
Learning Path:
Marketing For Small and Medium-Sized Businesses
5 Videos, 3.75 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.
