Business transformation is more than just digital, it involves a holistic view of the brand proposition. Learn how Philips used customer data to reconceptualize their product offering from individual sales to a subscriptions/service model. What were the proof and pain points? What needed to change organizationally for the company to be fit for 21st century CX and stay relevant?
Blake Cahill
SVP, Head of Digital Marketing & E-Commerce
Philips
Scott McDonald, Ph.D.
President & CEO
ARF
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Learning Path:
The Fundamentals of Data Marketing
7 Videos, 3.25 hrs
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