Operationalizing the Customer Experience: Role of CDP

The trend is undeniable: marketers want a unified, reliable view of their customers. Enter the customer database platform (CDP). Data is pulled from a variety of departments, including operations and customer support as well as marketing and sales. The result? A complete picture of each customer that enables the creation and execution of personalized customer experiences. Is marketing nirvana finally here? Hear how companies are implementing CDPs and what they are learning in the process.