The demand for companies to demonstrate their social, environmental and economic contribution has never been greater. If the link between purpose and performance has been asserted, though, why is there a lack of measurement in this area? And how can marketers maximize and measure their position? Join us, as we examine how brands can move from making an impression to making a difference.
Penry Price
Vice President, Marketing Solutions
LinkedIn
Zoe Zeigler
VP, Chase Sapphire Brand & Advertising
JPMorgan Chase
Richard Edelman
President & CEO
Edelman