Driving Brand Love Through Every Experience

Branding, Retail & Ecommerce, Strategy, New York 2019

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28:17

Building Trust and Relevance with Conscientious Consumers

About
Speakers

A brand is only as strong as the experience customers have with each touchpoint and channel. Best Buy introduced a new positioning and is now working to evolve and improve the customer experience to bring the brand to life for customers and drive brand love.

Jennie Weber VP, Customer & User Experience
Best Buy

Gunnard Johnson Head of Measurement Science and Insights
Pinterest

Up Next:

28:17

Building Trust and Relevance with Conscientious Consumers

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31:11

Driving Brand Love Through Every Experience

Up Next:

Building Trust and Relevance with Conscientious Consumers

Up Next:

Building Trust and Relevance with Conscientious Consumers

The New Brand Currency: Why You Can’t Put a Price on Purpose

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Driving Brand Love Through Every Experience

Up Next:

Building Trust and Relevance with Conscientious Consumers

Up Next:

Building Trust and Relevance with Conscientious Consumers

The New Brand Currency: Why You Can’t Put a Price on Purpose

How FinTech is Poised to Disrupt More Than Checkout

Try these courses

Cyber Monday: A Marketer's Guide to Retail Trends