Looking for the human tale of big data: small, street and deep

Branding, Data, Marketing, Short Talk, New York 2019

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About
Speakers

Big Data is overwhelming and we need to keep the human side for marketing, branding and communication strategies. Let’s check 3 different alternatives to include the human side in our strategic planning in addition of data science.

Claudio Flores Thomas VP and Managing Partner
LEXIA Insights & Solutions

Up Next:

28:17

Building Trust and Relevance with Conscientious Consumers

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The New Brand Currency: Why You Can’t Put a Price on Purpose

29:19

Looking for the human tale of big data: small, street and deep

Up Next:

Building Trust and Relevance with Conscientious Consumers

Up Next:

Building Trust and Relevance with Conscientious Consumers

The New Brand Currency: Why You Can’t Put a Price on Purpose

Convenience Meets Connectivity: A Year of 7-Eleven Retail Media Learnings

Try these courses

Marketing For Small and Medium-Sized Businesses

Sports Marketing

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Looking for the human tale of big data: small, street and deep

Up Next:

Building Trust and Relevance with Conscientious Consumers

Up Next:

Building Trust and Relevance with Conscientious Consumers

The New Brand Currency: Why You Can’t Put a Price on Purpose

Convenience Meets Connectivity: A Year of 7-Eleven Retail Media Learnings

Try these courses

Marketing For Small and Medium-Sized Businesses

Sports Marketing