CRM Is The New Brand Marketing

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Building Trust and Relevance with Conscientious Consumers

Brand building used to be something that you did through storytelling and mass marketing. Social was how you kept your brand culturally relevant, email was something you focused on with loyal customers, and data science was primarily a tool for campaign optimization. Despite the world going digital, for many brand marketers art still came before science. But overnight, everything has changed. Small media is now high impact media.
Winston Binch Chief Brand & Experience Officer

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