Beyond the Lens: The Bottom Line Impact of Media Representation

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Masculinity in the Workplace

As the definition of TV expands and human culture evolves, engaging diverse audiences as talent, content producers and valuable consumers can’t be overlooked. Television is quite literally a lens into culture and society—while the people on screen don’t always reflect the viewers watching. The impact meaningfully affects a brand’s perception, as well as its bottom line.
David Kenny CEO & Chief Diversity Officer
Megan Clarken Chief Commercial Officer
Nielsen Global Media
Madeline Di Nonno CEO
Geena Davis Institute on Gender in Media
Sarah Kate Ellis President & CEO
Alyssa Naeher Goalkeeper
U.S Women's National Soccer Team
Christina Norman Media Advisor

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