The TV industry is on the verge of a game-changing advancement: full addressable capabilities on all 16 minutes of ad inventory within the live linear broadcast hour. By enabling more relevant advertising and interactivity on the smart TV glass, we have a golden opportunity to maximize the value of 36 billion hours per month of premium audience time while pushing TV advertising effectiveness to unprecedented levels.
Kelly Abcarian
General Manager, Advanced Video Advertising Group
Nielsen
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CEO & Co-founder
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EVP, Co-Chief Investment Officer, Video
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Executive Vice President, Advanced Advertising
Viacom
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GM/SVP Platform Business
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Senior Vice President, Cross Portfolio Solutions
Disney Advertising Sales
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