Time for Equal Sports Coverage: It’s crucial #WomenWorthWatching are seen now

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Think all sports are created equal? Consider this alarming stat: only 4% of media coverage features female athletes. Clearly, sports has a gender problem. With a long history of supporting women’s equality, there was no better name to take a stand on the issue than the United States Tennis Association. With agency partner mcgarrybowen, and not-for-profit SheIS, the #WomenWorthWatching campaign was born on Women’s Equality Day at the US Open. And the conversation is just getting started.
Lara Herzer Group Creative Director
mcgarrybowen Chicago
Nicole Kankam Managing Director of Marketing
United States Tennis Association
Caiti Donovan Co-Founder and CMO
Jennifer Zimmerman Global Chief Strategy Officer
Alyse LaHue General Manager
Sky Blue FC of the National Women’s Soccer League

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