The Shift from Brand Safety to Brand Suitability

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AWExplains: The Metaverse

Brand safety is in the eye of the beholder. As the advertising landscape continues to transform, there is no “one size fits all” approach. Join IAS, Disney, Pandora, Publicis Media Exchange, and Neuro-Insight as we discuss the shift from brand safety to brand suitability. We’ll learn why smart marketers need to take a bespoke approach when evaluating their risk threshold, consider their environments, and make sure they are not shrinking their audiences or their ROI.
Tony Marlow CMO
Yale Cohen EVP, Global Activation Standards
Publicis Media Exchange
Lisa Valentino EVP, Client & Brand Solutions
Maria Breza Vice President, Audience Data Operations & Ad Quality Measurement
Pranav Yadav CEO
Neuro-Insight, US Inc.

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