Is the ad tech industry relying on transparency changes? This panel of industry leaders will discuss how agencies and advertisers are proactively advocating for greater clarity within programmatic, and reciprocally, how publishers are responding. What was acceptable only twelve months ago is no longer meeting the demands of advertisers and consumers today. This conversation will address the growing need for a more transparent and open set of industry standards, with trust at the center.
Vijay Rao
VP, Head of Platform Sales & Strategy
Verizon Media
David Markel
VP, Enterprise Strategy
Publicis Media
Paolo Provinciali
Head of US Media
Anheuser Busch
Luke Lambert
Head of Programmatic
OMD USA
Dan Callahan
VP, Audience and Automated Sale
Fox Corporation
Lauren Silva
VP, Global Programmatic Partnerships
CBS Interactive