The Future is Transparent: Building Trust in AdTech

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Case Study: How Sustainability Impacts Ad Performance for iRobot

Is the ad tech industry relying on transparency changes? This panel of industry leaders will discuss how agencies and advertisers are proactively advocating for greater clarity within programmatic, and reciprocally, how publishers are responding. What was acceptable only twelve months ago is no longer meeting the demands of advertisers and consumers today. This conversation will address the growing need for a more transparent and open set of industry standards, with trust at the center.
Vijay Rao VP, Head of Platform Sales & Strategy
Verizon Media
David Markel VP, Enterprise Strategy
Publicis Media
Paolo Provinciali Head of US Media
Anheuser Busch
Luke Lambert Head of Programmatic
Dan Callahan VP, Audience and Automated Sale
Fox Corporation
Lauren Silva VP, Global Programmatic Partnerships
CBS Interactive

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