Open Parks v. Walled Gardens: Fighting to Restore Balance in Digital Advertising


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AWExplains: The Metaverse


The dominance of the walled gardens coupled with the move away from cookies and the increasingly fragmented state of today’s media landscape offer clear signs the digital ad industry needs to evolve, and fast. Marketers need ad tech to move beyond the “dumb pipe” era of just gathering and monetizing inventory to offering innovative solutions that deliver a complete view of individuals across their entire consumer journey.
Tim Cadogan CEO
OpenX
Erica Schmidt Global CEO
Cadreon
Scott Howe President & CEO
LiveRamp
Karima Zmerli Ph.D, Chief Data Sciences Officer
Wavemaker Global
Martin Swant Forbes
Reporter, CMO Network


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