Let's Hear It For Audio: Making Your Brand Heard


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28:17

Building Trust and Relevance with Conscientious Consumers


Audio, once considered going the way of print, is experiencing a resurgence. Powered by podcasts, producers and plenty of smart speakers, the emotional power of sound to connect with audiences is being rediscovered and reimagined. But what else is behind the embrace of audio? This panel will explore all sides of the digital audio ecosystem – from a brand’s 100% SOV and the ever-expanding supply chain, to the role of creative and what new advantages publishers and buyers might be orchestrating.
Greg Anderson Managing Director
Xaxis Media Group
Michelle Castillo Advertising Reporter
Cheddar
Rob Davis Head of Digital
Ogilvy USA
Rahul Sabnis EVP, Chief Creative Officer
iHeartMedia