Instagram, Stories and the Cultural Conversation

People don’t just experience culture, they participate in it. What music you listen to, where you eat, where you travel, what brands you like – all of this is influenced by the world around us. In many ways, Instagram is how we experience culture and the world today. It’s where we observe, share, and tell our stories. Brands have always been a part of the cultural conversation, but it’s now especially true on Instagram, where Stories are changing the way we inspire and connect our audiences.