It’s important to consumers that brands are involved in culture - 23% of a consumer’s purchase decision is based on how culturally relevant a brand is. Conversation on Twitter enables brands to understand growing interest areas, some of which have already been adopted into broader culture, and some that are emerging, so they can create more culturally relevant campaigns. Learn how leading brands have tapped into these trends, and the power of conversation on Twitter, to drive campaigns that resonate with consumers.
God-is Rivera
Global Director, Culture and Community
Twitter
Lisa Cowie
Senior Manager, Agency Research
Twitter
Amanda Butler
Director, Head of Music Marketing
Spotify
Jim Issokson
Senior Vice President, North America Communications and Digital Marketing
Mastercard
