In this session, attendees will learn best practices for rebranding when your brand is well known or beloved by many. Hear from expert marketers across a wide range of industries who have recently gone through the rebranding process. Why did your company decide to take on this endeavor, what lessons did you learn and if you could go back in time would you do it all over again? The discussion will hone in on the realities of rebranding in a media landscape that offers consumers more touch points with brands than ever before. Speakers will discuss leveraging podcasts, social media, stunts and more!
David Marine
CMO
Coldwell Banker
Scott Weisenthal
VP Global Creative & Content Marketing
Marriott International
Drayton Martin
VP Brand Stewardship
Dunkin
Barbara Pandos
Chief Communications Office
DuPont
David Vinjamuri
President
Third Way Brand Trainers
