Whether it's a brand, product, feature, message or promotion, the way you enter the market matters. Successful launching now requires a new mentality from marketers. You must have the confidence to go big on your launch, or risk long-term failure. This session will unveil new research, discuss the elements every brand needs for a successful launch, and explore how launch best practices vary by brand and category - brought to life by new research and brands that activated successful launches using these winning strategies.
JP Maheu
VP of US Client Services
Twitter
Laura Beaudin
Partner, Global Head of Marketing Excellence
Bain & Company
Gail Horwood
Chief Marketing Officer, Kellogg North America
Kellogg Company
