TV's Race to Performance: Crawl, Walk, Run


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27:15

Self-Service Revolution: Empowering the Media Industry Through Automation


Tying TV performance to business outcomes is increasingly important for the entire advertising ecosystem - from brands and agencies to publishers and networks. While many of us consider each other "frenemies," we all want to change the market and preserve TV as a dominant, powerful marketing channel, across local and national and all forms of content delivery -- from linear to digital TV. In this panel, we’ll focus on how to take action and embrace proof of performance, transparency and optimization for TV advertising.
Jo Kinsella EVP & Chief Revenue Officer
TVSquared
Justin Rosen VP Advanced TV Data & Research
Ampersand
Sona Mirakian-Pehlivanian VP Operations
New York Interconnect
Matt Boxer Senior Vice President, Business Development, Sports & Automotive
NBCU
Scott N. Brown GM and Head of TV & Audio Products
Nielsen


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