Storytelling in a Mobile First World


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31:05

Mapping the Journey: TV's Tomorrow in a Streaming-First World


There is no screen more personal that the mobile phone -- and that makes it both easier AND more important than ever for brands to create relevance with their audience. Consumers expect a deeper level of engagement from brands, and impactful storytelling can no longer rely on a single focus group, hero asset or distribution channel. Learn how Kraft Heinz tapped into Twitter’s audience to create connection and catapulted Mr. Peanut, a 108-old icon with high awareness, to the forefront of the cultural conversation.
Nina Mishkin Head of Global Content Strategy
Twitter
Nick Miaritis EVP
VaynerMedia
Vikramjeet Singh Vice President Marketing- U.S. Beverages, Snacks, Desserts
Kraft Heinz


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