Let’s talk about bias. Let’s talk about The Look

Branding, Diversity & Inclusion, Marketing, Social Impact, Storytelling, New York 2019

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28:17

Building Trust and Relevance with Conscientious Consumers

About
Speakers

SATURDAY MORNING and P&G talk about shifting perceptions on unconscious bias with their campaign “The Look”, creating work with deep social impact and new models of partnership between creative agencies and marketers.

Keith Cartwright ECD, 72 and Sunny
Saturday Morning

Jayanta Jenkins Co-Founder
Saturday Morning

Kwame Taylor-Hayford Co-Founder, SATURDAY MORNING & Founder,
Kin

Eric T. Austin Associate Brand Director, Global Media Innovation
P&G

Up Next:

28:17

Building Trust and Relevance with Conscientious Consumers

27:47

The New Brand Currency: Why You Can’t Put a Price on Purpose

30:18

Let’s talk about bias. Let’s talk about The Look

Up Next:

Building Trust and Relevance with Conscientious Consumers

Up Next:

Building Trust and Relevance with Conscientious Consumers

The New Brand Currency: Why You Can’t Put a Price on Purpose

Reaching the Unreachable in the Gun Reform Movement

Try these courses

Marketing For Small and Medium-Sized Businesses

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Let’s talk about bias. Let’s talk about The Look

Up Next:

Building Trust and Relevance with Conscientious Consumers

Up Next:

Building Trust and Relevance with Conscientious Consumers

The New Brand Currency: Why You Can’t Put a Price on Purpose

Reaching the Unreachable in the Gun Reform Movement

Try these courses

Marketing For Small and Medium-Sized Businesses

Sports Marketing