With over 336 million mobile app users in the U.S., apps now have the power to make or break a brand. As mobile has become the primary screen for consumers, new brands are launching every day through apps like Instagram. Successful brands are fully embracing this new reality by reaching consumers on mobile devices through in-app advertising and leveraging their own official apps to keep customers engaged and create loyalty.
Anne Frisbie
SVP & GM of North America
InMobi
Vinny Rinaldi
Head of Addressable Media and Technology
The Hershey Company
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