Latest forecasts show that ad spend on Connected TV services will exceed $42 billion by 2023, setting the stage for a new fraud battleground as bad actors chase these marketing investments. Next generation threats such as those on CTV require next generation technologies to ensure ad messaging is delivered to real people in the intended environments.
Join the CEO of IAS, Lisa Utzschneider, NBCU, Verizon, and Turner to discuss how marketers can outsmart these emerging threats.
Lisa Utzschneider
Chief Executive Officer
IAS
Amit Chaturvedi
EVP Revenue Operations and Product Management, Warner Media
Turner
Chris Paul
Executive Director
Verizon
Michael Reidy
Senior Vice President, Digital Ad Sales
NBCU
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