Building a Brand on Mobile

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Digital Doppelgangers – How A New Breed of Avatars is Reinventing Self-Expression

There's no denying the ever-increasing opportunity mobile presents to marketers. But as the opportunity grows, so does the challenge. With the continual introduction of new technological advances, it can be difficult for marketers to prioritize their investments across the many channels at their disposal. This session will reveal how to find your consumers everywhere—including places you may have never thought to look, and how marketers can build brands on mobile.
Elizabeth Primm VP, Brand Partnerships
Jean Fitzpatrick VP, Marketplace Development
MAGNA Global
Kimberley Gardiner VP & Chief Marketing Officer
Mitsubishi Motors North America, Inc.
Jeff Nicholson Chief Media Officer
Rich Frankel Creative Director
Lauren Johnson Senior Advertising Reporter
Business Insider

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