Maz Farrelly: How to Un-Bore Your Business

It isn't your consumer's job to be interested in what you say, it's up to you to be interesting. Don't just hold onto hope; you need a real strategy. You need to make what you say and do interesting and lose the white noise. One of the hardest things to do in a world where there are too many messages is to lose the white noise. Create memorable, sticky information. Be different. Be a real storyteller.