It has never been easier to connect with people, and yet, it has never been harder to retain their attention. In a world full of channels and messages and in which people are more empowered and critic than ever, connecting is no longer just about finding the common ground that a brand has with its audience. It’s about building the right credentials to be aligned with people’s beliefs, values and behaviors, so conversations can run on a much deeper level of engagement with a relevant audience.
Martin Jaramillo
Head of Brand Strategy Twitter SpLatam
Twitter
