Digital Transformation. Marketing Transformation. Experience Transformation. Whatever Transformation. The latest overused, abused and misunderstood word is ‘Transformation’. Though it is a critical time for brands and businesses to transform in this age of disruption, technology, data, performance and quarter-term brand building, one word is often forgotten – Humanity! Why do we do what we do? What inspires us? Who do we do it for? Buzzwords come and go. Humanity, has always, and must always, come first.
Ronald NG
Global Chief Creative Officer
Isobar
