Skilled Build: Growing Your Programmatic Footprint Through Data & Partnerships

Programmatic ad buying has become the lifeblood of digital and mobile advertising. In 2019, an estimated 65% of all global ad spend in digital media will be invested programmatically. With the digital ecosystem exponentially growing, it’s more crucial now than ever for marketers and brands to partner with the right programmatic and data partner that has trusted experience within your target markets and audiences. Corporations that treat offline and online data as a central, integral business component will positively benefit from programmatic advertising initiatives. This panel will demonstrate the important steps and considerations to make when expanding programmatic bandwidth, and how to properly evaluate the appropriate third-party solution provider to successfully achieve your marketing goals.