Understanding your next generation of customers

Mark Read, CEO of WPP joins Advertising Week's MD of global education Ruth Mortimer for a conversation about disruption. How will the pandemic impact our industry globally? What will happen as we go into a recovery? Mark Read tackles the big issues on the agenda of agencies and brands worldwide.

Exploring how clients needs are changing and how agencies are adapting.

Sir Martin Sorrell sits down with the FT's Angela Mackay to tackle the issues for brands, agencies and the economy today. The coronavirus pandemic has accelerated digital transformation and many companies are having to scramble to adapt to a new environment where all bets are off in terms of business as usual. Will new consumer behaviors stick around? How will the economy rebound globally and what does it mean for the Asia-Pacific region? Don't miss this analysis of what lies ahead.

It’s a time like no other in recent history, with the world under lockdown from the pandemic and whole populations reacting in new and unexpected ways. Sarah Personette, Vice President, Global Client Solutions, speaks about Twitter’s response to COVID-19 as a company while serving the public conversation, how users are behaving and adopting new behaviours, and discusses how brands and leaders across the world are managing the new norm to stay connected and relevant.

Patricia Corsi, CMO of Bayer, shares how you can bring brand purpose to life, never an easy road to travel.

As we enter unprecedented times, it has never been more critical for Brands to think of meaningful ways to connect with their community. The surge of people reaching out and connecting on our platform shows the human need to engage in a community especially during trying times. How brands show up to energize their communities and lean into creativity will be key to recovery. Jim Squires sits down with Loup CEO and Head Trainer to discuss how they have created new ways to inspire, tell...

Marketers in Pyjamas has landed at AWJAPAC. This light-hearted series taps into the powerful minds of the world’s top marketers to uncover real-time strategies. Join Jules Lund, Founder of TRIBE, a self-serve marketplace connecting brands with micro-influencers, as he chats to the CMO of Moonpig, Kristof Fahy, whose experience includes Yahoo!, Hostelworld, Telegraph Media Group & Ladbrokes.

Join Snap as their APAC Head of Agency Partnerships discusses the next generation of customers and how important it is for brands to build relationships with the Gen Z audience