Playlist:

AW2020 Highlights

8 Videos

How our Expectations of Digital Experiences Have Been Accelerated

Content, Customer Experience, Innovation, Insight, Marketing, AW2020

About
Speakers

Over the last 6 months digital consumption shifted almost overnight and users have evolved their expectations of digital experiences and how brands should engage with them. For marketers, the need to address that shift is paramount to future success. From understanding where consumers' attention has shifted, to delivering (and measuring) across all digital channels, to the increased demand for mixed-reality and flawless virtual content experiences.
1) How expectations of digital experiences have been accelerated.
2) Further platform consolidation in the market.
3) Emerging channels.

Ivàn Markman Chief Business Officer
Verizon Media

Up Next:

25:23

The Revolution Begins

In this Playlist

24:39

1: Great Minds Conversation: Jason Derulo

Welcome to a lesson in social influence from the master of TikTok himself: Jason Derulo. While most brands are still trying to get their heads round platforms such as TikTok, some entrepreneurs, personalities and companies are leading the field and changing the very nature of content along the way. Jason Derulo has more than 36 million followers on TikTok. How has he had such stellar success? Advertising Week brings together Jason Derulo, the leading entertainer on TikTok with more than 38...

25:00

2: How Brands and Advertisers Can Authentically Connect With the Arbiters of Culture - The Hip Hop and Black Community

The Hip Hop and Black community is arguably the most influential audience - they don’t just set trends, they are the arbiters of culture whose influence and power transcends trends, catapulting them into the mainstream and effortlessly creating timeless moments. For these reasons, brands and advertisers have historically flocked to Hip Hop and Black culture to borrow classic elements and style, from tapping artists to wear clothes and appear in commercials to now leveraging the power of Black...

24:05

3: Rewriting the Marketing Playbook for Today’s Era

Advertising as we know it is dead! It’s no surprise that consumers are expecting more from brands – but how exactly do we connect with them? Mastercard Chief Marketing and Communications Officer Raja Rajamannar will address the changes happening throughout the industry and shine a light on how marketers can connect to their communities and consumers in authentic ways that allow them to build lasting connections – through nonintrusive marketing tactics, thinking through a lens of art and...

16:42

4: Desus & Mero in Conversation

Desus Nice and The Kid Mero share their takes on using their platform to shine a light on some of today's most critical issues; the complicated balance of levity and serious news; and the role that the media should play in the national conversation.

24:43

5: Jewel on Mental Health: The Stories Behind the Music

Join Jewel for an honest and timely discussion on mental health. Weaving together personal stories and musical performances, this unique experience will inspire, educate and entertain.

16:40

6: How our Expectations of Digital Experiences Have Been Accelerated

Over the last 6 months digital consumption shifted almost overnight and users have evolved their expectations of digital experiences and how brands should engage with them. For marketers, the need to address that shift is paramount to future success. From understanding where consumers' attention has shifted, to delivering (and measuring) across all digital channels, to the increased demand for mixed-reality and flawless virtual content experiences.
1) How expectations of digital...

25:23

7: The Revolution Begins

The advertising industry is being upended. Driven partly by consumers’ demand for increased transparency around how their data is used, new policies are now in play that are forcing businesses to adapt by prioritizing privacy, but without diminishing personalization. Meanwhile, brands and publishers are scrambling to adapt to ever-evolving policy and regulation, as well as consumer needs and challenges brought on with unprecedented global disruption.

24:59

8: Hart of Laughs - The Success of Laugh Out Loud

Join founder and CEO of Laugh Out Loud Kevin Hart for an unprecedented conversation with Scott Greenstein, president and chief content officer of SiriusXM Radio at Advertising Week. Hart will discuss everything from making, monetizing, and marketing comedic content to working with brands like LYFT and P&G and bringing IP to partners like Peacock, Pluto TV and SiriusXM. Hart will get real, and real funny, as he shares with Greenstein how in a span of just three years he's built a global...

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