Privacy is shaking up the marketing world. 85% of consumers say that knowing a company's data privacy policies before making a purchase is important. So, we marketers need to go back to the basic roots of marketing – Creativity and consented, first-party data. Discover how we grew YouTube Ads from an untested channel into a proven and scaling demand generation machine.
In this session, we'll share our practical approach of establishing a creative YouTube Ads strategy for a non-visual (boring), SaaS product.
Ice Heggedal
Marketing Acquisition Team Lead
Usercentrics
